Client: Ajmal Perfumes

Brand: Essentials-for him and her
Market: GCC
Account Director: Lopa Mudra
Concept, Script & Creative Direction: Shaji Kizhakathra
Producer: Sajal Banergy
Director: Kamal
Associate: Shabeer Khan
Cinematography: Hari
Director (Sound): Bishwadeep Chatterjee
Director Music: Kanishka Sarkar
Guitar: Chandresh
Editing: Arghyakamal,Kolkatta.
Post Production: Pixion, Mumbai, India

Making of the movie to be posted in http://www.shajizone-making.blogspot.com/ 

soon

Script:

Ajmal Essentials
TVC - 30 sec

Frame opens with a distant straight road shot, 3 bikes speeding with the camera…the camera movement shows their scissor cuts.

The bikes halt rigorous with break sounds(showing their attitude), in front of a lonely roadside thatched house that situates in a brownish tinted barren field that also has a windmill in it, with the perspective of clouds above.

Frame cuts to the back of one bike and reveals it all but, Harley Davidson bike and pans as one black laded foot hit the ground…focuses on the high heeled toes to hint female features, clearly connotes about the women riders in HD.

Camera moves up as they rush in to the house...

One of them in agitation kicked an empty can seen on her way towards house and the can bounces, hitting somewhere around.

They are in search of someone…

And for their surprise, the door was left half open…


Camera pans into a spacious living room with soft lighting… a typical male room in focus…

Frame cuts abruptly to each nook and corner.
A table with a half filled mug is shown.

Frame cuts to their facial expressions, turn-backs and quick movements.
They start destroying everything…throws away the mug, cracks the mirror as one sees herself in tantrums…all to highlight the intensity of their frustration.

Frame cuts to the back of the door as they leave the place with a heavy blow on the door.

They get on to start the bike but the keys, missing.

The frame cuts to the man from behind as he approaches them… Keys in hand.

They look at each other. Blushed. ( Now its his turn!)
The visual reaches to the print ad and fades out.

The open pack with three bottles inside… shuts with a door locking sound… to symbolize the young man having the ESSESNTIALS to trap the three HD women.

Essentials.
Recommended dosage: Three times a day.